ABS P.RIDE

Client
ABS Airbags

Agency
Pascher + Heinz

Discipline
Digital Art

PROJECT

ABS unveils the new generation of avalanche airbags.

With the introduction of partner activation, P.RIDE is ushering in a new era of self-rescue andcompanion rescue. For the first time, a built-in wireless connection with partners makes it possible to actively protect other group members before an actual burial situation occurs. P.RIDE therefore closes the functional loophole in all previous avalanche airbags – representing a life-saving innovation.

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Client: ABS Airbags
Agency: Pascher+Heinz
Digital Art & Retouch: Aleksei Goferman